Wayfair and Sellercloud: how orders, labels and ship notices flow

Selling on Wayfair as a supplier means working to Wayfair's process: accept each purchase order, ship with the label Wayfair gives you, and tell Wayfair the order has gone. If you fulfil from Sellercloud, every one of those steps happens in a different place. This post walks through how the pieces fit together when interSend connects Wayfair's supplier API to Sellercloud, and what to check before you go live.

The Wayfair order flow in four steps#

Step	What happens	Where
1. Order in	Wayfair's purchase order becomes a Sellercloud order with Wayfair's PO number, items, prices and ship-to address	Wayfair → Sellercloud
2. Accept	Once the order is in Sellercloud, it is accepted on Wayfair	Sellercloud → Wayfair
3. Label	Wayfair issues the shipping label, attached to the Sellercloud order	Wayfair → Sellercloud
4. Ship notice	When Sellercloud says the order shipped, Wayfair is told	Sellercloud → Wayfair

Stock goes the other way on a schedule: Wayfair is told how much of each product you have, after any stock you hold back.

Accepting only what is really in Sellercloud#

interSend accepts a Wayfair order once it has been created in Sellercloud, so you never accept something your warehouse cannot see. If Wayfair refuses the acceptance, the order shows Not accepted by partner. It is retried, and the order should not ship until it is accepted.

The order page shows the order's progress, step by step: received, created in Sellercloud, accepted, shipped. A step is only marked done when there is proof it happened, such as the acceptance actually sent to Wayfair, so the page never tells you something went out when it did not.

Wayfair's labels, and the safeguards around them#

Wayfair provides the shipping labels, and interSend attaches each one to its Sellercloud order. Two safeguards matter here:

• If Wayfair ever returns a label for a different order, interSend does not use it and alerts you, so a parcel never goes to the wrong customer.
• If Wayfair's order names no carrier, or no Wayfair supplier ID is known, the ship notice is held with an alert instead of being sent with a guess.

Sales tax#

Orders are created in Sellercloud tax-exempt, because Wayfair charges the shopper and handles sales tax. If you would rather Sellercloud work out tax, change Order system → More options → Sales tax on these orders.

Stock feeds that cannot wipe out your listings#

A stock feed that suddenly says everything is out of stock can take your products offline. interSend checks every feed before it goes: one that would tell Wayfair every product is at zero, or where the share of products at zero jumps by half or more since the last feed, is held, not sent, and you are alerted. It usually means the inventory source or Sellercloud's numbers changed. Preview the feed, fix the source, and the next run sends it.

Testing before you go live#

Every connection starts paused, with its two write switches off: Create orders in Sellercloud and Send to partner.

1. Press Start a test run. A real Wayfair order is read and shown, and nothing is created.
2. Turn on Create orders in Sellercloud, run again, and check the order in Sellercloud.
3. Turn on Send to partner when you are ready for acceptances and ship notices to reach Wayfair, then set the connection to Live.

At any point, Preview on the connection's page runs a job exactly as its next run would and lists what it would do, without sending anything or changing any order.

When something needs you#

Problems show up on the dashboard and on the Orders page's Needs you tab, each with its next step in plain words. A failed order is tried again on every run, but you are alerted only the first time, and again if the reason changes. Alerts arrive by email, and in Slack if you add a webhook.

Read more on the Wayfair integration page, or book a setup call to talk through your Wayfair account before you start. Every plan starts with a 14-day free trial.